Understanding fragrance notes 

The composition of a perfume is like a pyramid:

Top notes: This is what you smell with your first mist. These notes are usually light, bright and citrusy.

Middle notes: Also known as the heart, this comes through once the top notes disappear and is the main character of the fragrance. Common notes include florals, fruits and spices.

Base notes: Often woods, moss and musk, this determines the longevity and strength of the fragrance on your skin.

Signature scent or a fragrance wardrobe?

This is completely up to the individual. “For a memorable occasion, try a signature scent that has a special meaning and evokes personal memories and emotions – it should be something you will never tire of or forget,” advises Aerin Lauder, founder and creative director of Aerin. For daily life, Lauder prefers a what-do-I-feel-like-today attitude. “I have a wardrobe of fragrances I use for my changing moods and styles – what I wear on a weekend is different from what I like to wear to a black tie event or on holiday at the beach.”